Reading Negative Customer Reviews To Find Startup Ideas

As a founder, we commonly struggle in identifying a problem worth solving. And we often face challenges in validating whether there is a market of people who would actually pay for the solution.

A simple and effective way to find startup ideas that has a good probability of getting paying customers is to read negative customer reviews.

Places where you can read negative reviews are the following:

• Apple App Store

• Google Play

• WordPress Plugins page

• Shopify App Store

• G2

• ProductHunt

Read what customers are saying about the products. What’s missing? What’s driving them crazy? Those are your clues.

When you see a pattern of frustration, you've struck gold. Those are where the existing products are failing and that is your opportunity. You can develop a solution that addresses those pain points.

The benefit of this strategy is you are solving a real problem that customers are experiencing and there is a high probability that they will pay for your solution.

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